Sales Officer

We are seeking a dynamic and result-oriented Sales Officer to drive sales and business growth in the assigned territory. The role involves achieving sales targets, developing and managing dealer/distributor networks, promoting fertilizers, pesticides, and bio-stimulant products, providing technical support to farmers, conducting field demonstrations, ensuring timely collections, and strengthening the company's market presence through effective relationship management and territory development.

Position : Sales Officer

Department : Sales & Marketing

Reporting To : Area Sales Manager / Regional Sales ManagerPreferred Industry Experience :Candidates must have experience in the Agriculture Input Industry only, specifically in one or more of the following: Fertilizers/Pesticides/Bio-Stimulants/Specialty Plant Nutrition/Crop Protection Products

Job Location : Candidates should be willing to work at the assigned locations as shared in the recruitment requirement.

Key Responsibilities

Sales & Business Development

Achieve monthly, quarterly, and annual sales targets.

Drive primary and secondary sales through effective territory planning and execution.

Increase market penetration by identifying new business opportunities.

Expand product reach within the assigned territory.

Channel Development

Identify and appoint new distributors and dealers in potential markets.

Develop and maintain strong relationships with existing channel partners.

Monitor dealer performance and provide continuous business support.

Ensure product availability across the assigned territory.

Collections

Ensure timely collection of outstanding payments from distributors and dealers.

Monitor credit limits and coordinate with finance for payment reconciliation.

Farmer Engagement & Technical Support

Visit farmers regularly and provide technical guidance on product usage.

Recommend suitable crop solutions based on crop stage and field conditions.

Conduct farmer meetings and technical awareness programs.

Marketing Activities

Plan and execute product demonstrations, field days, crop seminars, exhibitions, and promotional campaigns.

Coordinate with the marketing team for branding and promotional activities.

Gather market intelligence on competitor activities, pricing, and new product launches.

Reporting

Submit Daily Call Reports (DCR), Weekly Reports, Monthly Sales Reports, and Tour Plans.

Maintain accurate records of sales, collections, dealer visits, and farmer interactions.

Analyze territory performance and recommend strategies for business improvement.

Qualification

B.Sc. Agriculture / M.Sc. Agriculture

Diploma in Agriculture (preferred)

MBA (Agri-Business/Marketing) will be an added advantage.

Experience

2–8 years of experience in agricultural input sales.

Experience in fertilizers, pesticides, bio-stimulants, or crop protection products is mandatory.

Skills Required

Strong sales and negotiation skills.

Dealer and distributor management.

Good communication and presentation skills.

Technical knowledge of crops and crop protection products.

Ability to build relationships with farmers and channel partners.

Market development and territory management.

Collection management.

Computer proficiency in MS Excel, Word, and PowerPoint.

Candidate Requirements

Willingness to travel extensively within the assigned territory.

Valid two-wheeler driving license.

Own two-wheeler preferred.

Ability to work independently and achieve business targets.